OUR GOAL

TO BRING PLANT-BASED FROM NICHE TO MAINSTREAM IN THE BEST POSSIBLE WAY: QUICK, AFFORDABLE AND CONSISTENT.

EVERY DAY, STEP BY STEP. SINCE 2020.

Veagons B.V. was founded in 2020 by Aktas Tasar and Jelte Altena and is based in Almere.

Veagons is supported in its development and realization by various parties and specialists. It is working towards the opening of the first BASE in 2022 where the further roll-out of the concept will take place. The group has set itself the goal of opening the first 10 locations within 5 years and generating a turnover of 10 million euros by that time. With the formula then fully crystalized, growth will continue to 100 locations by 2032.

Management

Jelte Altena
Founder
Investment & Marketing

Aktas Tasar
Founder
Finance & Operations

Advisory

Arthur Bouvy
Positioning & Investment

Paul de Brie
Finance & Investment

SINCE THE ROMAN EMPIRE AND STILL AS RELEVANT. 

The essence of fast food has existed since Roman times and was designed to make good food available to everyone in an affordable way. That essence is revived with the creation of Veagons. We do everything we can to make a positive impact on people and the planet by offering great plant-based alternatives in a way that is appealing to the general public.

TOGETHER.

COLLABORATION IS KEY.

Consistency is essential for our consumers. They expect the same high quality from us always and everywhere. We can only achieve this through long-term, intensive collaboration with partners who share our values. We are selective in our partnerships but once agreed they can rely on a loyal future-proof relationship in which together we will always strive to do better; every single time.

“To maintain a healthy world, we believe it is essential that plant-based consumption accelerates. We believe that the Quick Service Restaurant market can play an important role in this by introducing and stimulating new eating patterns among the wider public. This is why we love to collaborate with this innovative concept that is fully focused on promoting plant-based consumption.”
Willem Cranenbroek
Willem CranenbroekGeneral Manager

BUILDING THE FOUNDATION FOR A STRONG ORGANIZATION.

Veagons sees the organization as an essential building block in the foundation for a sustainable future. This means that from the start we think about what a future organization should look like and from there make choices that will lead to the ideal future.

An important part of forming a healthy organization is defining the corporate culture. A large part of it is formed organically. The roots of that formation come from the tone that is set from the very beginning. Our tone is that of pragmatic, self- directed, service-oriented leadership. An organization that protects its employees and allows them to flourish based on a mutual trust. That trust is expressed in a high degree of responsibility based on support where necessary.